Unless your eCommerce store is combined with the latest functionalities and features, possibilities are the conversion rate is not up to the mark. If the low conversion is the reason you are looking to redesign your online store, it’s a great decision. However, the process is not easy and is full of challenges. To reduce the number of possible mistakes, we share some of the best design aspects you can consider to lower the risk and boost ROI.
Don’t Discard all the Existing Elements
Some of your website elements should stay at it. A complete overhaul is not necessary. In fact, it could bring a lot of adverse effects. Before talking to the professional design team, make sure you collect the data about which element of your website is working flawlessly.
The best way to do this is to use a tool to track user behavior or their journey. Then, depending on the data, change the elements. Keep what is working and change what is not.
Competitor analysis plays a very crucial factor in the success of your business. Keeping an eye on your competitor always helps you play your card well and stay ahead in the business niche. Study your competitor’s business website carefully. Find out what is working and find out why they are performing.
While you do not have to copy all the elements of the site, you can always take notes of what feature is offering the best convenience to the users. If the prospect feels it is helpful, then they will definitely love to interact with your website.
Advanced Site Search Functionality
If your site is old, it is possible that your existing search functionalities might be outdated. Therefore, it may not give the correct recommendations to the prospect. And possibly, the users are getting a bad user experience due to that.
If you are redesigning your site, it is the correct time to remove the existing search box and add a modern search tool that helps the users in the right way. It will definitely enhance the user experience and boost conversion.
It’s time to go mobile
Most internet traffic, along with eCommerce users, comes from handheld devices such as smartphones or tablets. Therefore your site must accommodate what a mobile device requires, which is responsive design. Responsive design is meant to work on every mobile device and offer full usability. Making the user experience much more significant.
If your site is not mobile-ready, make sure you start working on them. Then, if the users feel comfortable with your website, they will not hesitate to make a purchase.
Product Visuals and Details
Your website design plays a significant role in upscaling your business revenue, it is true. However, you have to put substantial resources into ensuring that the product or service page looks amazing and describes content correctly. Your visitors have landed on your website to order products or services.
And if they do not get the proper description or details, they will leave and never return. Therefore, make certain that the product page has accurate, easy-to-read descriptions that feature the product’s benefits and usabilities.
As you can see, redesigning e-commerce websites is more pure science than all the design glitters. Therefore, it is advised to take help from professional design service providers such as Elvira infotech. We have years of experience in making great designs that bring a positive impact. We have helped many clients to achieve their business goals, and we can help you too.