3 Website Design Techniques That May Be Harming A Website and Its SEO Valuation

3 Website Design Techniques That May Be Harming A Website and Its SEO Valuation

3 Website Design Techniques That May Be Harming A Website and Its SEO Valuation

Designing a website is a delicate process that requires the amalgamation of both science and art. It requires exceptional expertise in the tech domain and on the other hand, the designer must recognize the users’ perspective, visualize their needs. The worst thing a website designer or website designing company can do is copying from others. Because every business website must be unique and must be developed in accordance with their particular business niche. However, there is a designer who does not take care of many aspects of making a good website. As a result, they end up creating dull, boring and monotonous websites. Here are a few of the mistakes:

Table layout: Are you using tables on your webpage? Then leave this practice now. By using tables on the page, you are making the layout complicated. The most layout requires numerous attributes such as colspan, rowspan, and nested tables. Although it might not be difficult to design, the resource it requires to maintain is quite high. Most users find it hard to understand tables as they are supposed to read it in the sequence displayed in HTML, and the content within a table layout becomes very confusing when studying from left to right and top to bottom. HTML5 advocates dodging tables in page layout and HTML 4.01 forbids it. Presentation is kept separate from HTML when CSS is utilized, so the support and maintenance of tables in CSS is a bit more comfortable. The tables might prevent the flexibility of the page and affect SEO. These tables, further take quite a lot more time to load compared to the CSS for the same design.

Infinite Scrolling: Scrolling is a common design element and used across numerous amount of websites, especially on the eCommerce website. The use of this technique solely depends on the goal of your site. If your goal is to showcase numerous content on the same flat webpage, then this functionality will work exceptionally well. However, if the users’ intention is to find a particular task or compare the choice, this can be a notorious user experience.

In specific job accomplishment, users do find grouped content quite interesting. A visitor may get overpowered if they find numerous information presented in a never-ending flat page. Hence, while you are implementing this on the website, make sure to understand and recognize the needs of a visitor first.

Parallax Scrolling:Although parallax scrolling is extensively utilized and is a great function that leads to a loyal visitor, there are concerns affiliated with this well. Parallax scrolling may be the reason for a low valuation for SEO ranking as well. If the parallax website is one page of images, content, and good visual display it is OK. Nevertheless, if the website has infographics. i.e. image containing text, Google does not read it! This can lead to a substantially lower SEO ranking. It can be sorted by transforming the image content into actual text. The difficulty associated with footers should be taken into consideration as some users might be looking at the data accessible at the bottom of the page. Parallax web pages with pictures may take longer than normal to load, thereby making most users leave the website prior to the page actually loading.

The website design technique is the most crucial aspect of your businesses’ survivability. If you do not have the right kind, you will end up losing users, credibility, and sales. To make it short, you will lose your business and your goals. Hence, it is essential to hire a professional website designing company like Elvira Infotech in order to make sure everything is right on the track. And if you think it would cost you a lot, please have a look at this blog where we have talked about “How to Choose an Affordable Web Design / Development Company?“. Happy hunting!

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